5 Big Reasons Why Short Articles Could Be Hurting Your Chances Of Success

5 Big Reasons Why Short Articles Could Be Hurting Your Chances Of Success

Oct 11

When you begin your journey to internet riches you want to update your blog as often as possible. I’m not going to get into whether or not this is the right approach to take, but if you do decide to go down this route something always seems to happen.

After a while you decide you don’t want to spend a lot of time writing articles and you’re lucky if most of them are over 500 words long. This could actually hurt you and you would be better writing longer articles. Let’s look at a few great reasons why you should spend more time making your articles a little longer.

People will want to share it

Writing a long article takes time and your readers will usually appreciate it much more. It’s the only reasonable explanation as to why longer articles always get more shares. A 200-word article might only take you a few minutes to write, but it seems pretty pointless when nobody who lands on your site will care about it. When people share your work it generates hundreds of backlinks in different places around the web.

Google loves long content

If you were to look closely at the top results in Google you would notice 99% of them don’t consist of articles with hardly any words on the page. Most of the time there are over a thousand words on the page, but this does include words not included in the article too. That means at the very least you should be looking to write something longer than 500 words. If Google likes something you should always do your best to give it to them.

More long-tail keywords

Even when you rank for massive keywords it’s probably not the reason why your website receives so much traffic. The real secret to your success is all the little long-tail keywords you rank for. Even if you get a dozen visitors per month from each one it’s still going to add up to a huge amount of traffic later down the line. When you write longer articles there is obviously more chance of ranking for additional long-tail keywords.

More engaging to readers

The only reason you write articles in the first place is because you want your audience to fall in love with your writing. If they don’t enjoy reading your articles there is less chance of them coming back to your site at a later date. Do you really think someone is going to become engrossed in your article if it’s only a few sentences long? A longer article means there is more time to play around with your reader’s emotions.

Making the sale

Sooner or later you will have to sell products if you want to make any money. People take the easy route by becoming an affiliate instead of creating their own, so this means they will write a review article on their blog. When you’re reviewing a product you can’t exactly persuade someone to buy something with only a few paragraphs of information. A longer article will let you review a product correctly and you’ll make more money.

What will you do now?

How long does it usually take you to write a few hundred words? Even if you’re slow at typing it should only take you 5-10 minutes. You will need to work out what to write so you can add another 5-10 minutes onto it. That is still only a maximum of 20 minutes it will take you to extend each article you write, so do you think it’s something you could start doing from now on? Just take another look at all the advantages that come from having a few more words on the page.

Nancy Baker, the author of this article, is a freelance blogger who is currently writing for Webfirm, leading providers of SEO services in Melbourne. She is an ardent soccer fan and enjoys watching the games with her cousins. You can also follow her on Twitter @Nancy Baker.